The George Morris Centre (GMC) is Canada’s independent agri-products think tank. The GMC is committed to provoking informed dialogue on policies and issues, and fostering excellence in the Canadian agricultural sector. The GMC team is focused on six key research priorities, Policy, Trade & Competitiveness, Market Analysis, Value Chain Management, Environment, and Agri-products management. This allows the GMC to provide industry decision makers with critical information and analysis on issues affecting the Canadian agri-products sector. Products and services assist public and private sector clients who are adjusting to change, and those leading the change.